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Kidz Bite Back
Kidz Bite Back Evaluation
Parentz Step Up



Big Fat Industries
Couch Potato Companies



Kidz Creed
Big Fat Math
Big Fat Scoop
Big Fat Clock






180-Change is a specialized non-profit with a social marketing approach toward public health and safety issues- the first being childhood obesity prevention.

Our current work is Kidz Bite Back: A kid-created, kid-led, kid-spread movement. Our nationally innovative approach uses many of the best practices of highly successful teen tobacco prevention campaigns.

As recent evaluation results indicate, Kidz Bite Back is a national model for addressing the obesity epidemic with kids ages 9-12 and their families.

180 is about changing course - carving a new path in obesity prevention with the following:

  • Hard-Hitting Counter-Marketing / Advertising


  • Peer-to-Peer (kid-to-kid) Communication


  • Parental Responsibility and Accountability


  • Grassroots Movements


  • A Simple formula for a kid to lead a healthy life




180 Change is a Florida not-for-profit corporation, seeking 501(c)3 status.

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