
Kidz Bite Back
Kidz Bite Back Evaluation
Parentz Step Up

Big Fat Industries
Couch Potato Companies

Kidz Creed
Big Fat Math
Big Fat Scoop
Big Fat Clock

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180-Change is a specialized non-profit with a social marketing approach toward public health and safety issues- the first being childhood obesity prevention.
Our current work is Kidz Bite Back: A kid-created, kid-led, kid-spread movement. Our nationally innovative approach uses many of the best practices of highly successful teen tobacco prevention campaigns.
As recent evaluation results indicate, Kidz Bite Back is a national model for addressing the obesity epidemic with kids ages 9-12 and their families.
180 is about changing course - carving a new path in obesity prevention with the following:
- Hard-Hitting Counter-Marketing / Advertising
- Peer-to-Peer (kid-to-kid) Communication
- Parental Responsibility and Accountability
- Grassroots Movements
- A Simple formula for a kid to lead a healthy life
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